How to Plan, Organize and Run a Charity Golf Tournament

Your Golf Tournament Coach

Phil Immordino

 

35 Years in the Golf Industry

 
President
Golf Tournament Association of America
Night Golf Tournament Association
National Golf Sales Rep Association

pimmordino@gtaaweb.org
602-524-7034
www.ngsassoc.org

EXPERIENCE

 
  • Author, “How to Produce a Successful Golf Tournament”.
  • International Speaker, 400 Seminars
  • Producer “IGATE CEO Cup” “Lexus Medical Cup” “Cadillac Realtors Golf Tour”
  • Tournament Director, Hundreds of Golf Tournaments
  • Represented 20 PGA Tour Events.
  • Radio Talk Show Host, “Golfers Report”
  • TV Producer, “Desert Golfer TV Show”
  • Publisher, “For Golfers Only”.

CLIENT LIST (Partial)


PGA Show, ClubCorp, Arcis, Century Golf, Arnold Palmer, American Golf, Kemper, Eagle, Honors, Srixon, Cleveland, IGATE, Forbes, NYSE, Autotrader, Cadillac, PGA, NGCOA, American Cancer Society, American Lung, Boy Scouts, Girl Scouts, Make A Wish, Salvation Army, Big Brothers Big Sisters, YMCA, Boys & Girls Clubs, Ronald McDonald House, Rotary, March of Dimes, Special Olympics, United Way, Cystic Fibrosis, Jr. Achievement, American Red Cross.

WOULD YOU LIKE TO

Start your own business in the golf Industry?
Take you Golf Tournament to the next level?
Increase revenue through Tournaments and Outings?
Increase sales to Tournaments and Outings? 


The GTAA is here to serve you

Our mission is to assist you to take your business to levels that you never realized that you could obtain. To go through step by step what it takes to reach the success that you desire. To give you the tools needed to reach new heights with your career and business. Here are the programs available: 

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Golf Tournament Consultant Program

Become a Golf Tournament Consultant and Event Planner


Questions to ask yourself before getting started

Are you ready to start your own business?
Can you work from home?
Do you have a passion to work with and help others?
Are you self-motivated?
Do you know your market?
Are you a good communicator?


Goals and Objectives:

To start and run your own successful Consulting and Event Planning Business. To be a leader in your community in the Golf Tournament Business. To earn an income through your business that you desire. Earning 6 Figures Full Time
Earning $50,000 per year part time. Play more golf. Work from home


Potential Clients:

Charities, Associations, Chambers, Civic groups, Schools, churches, golf course employees, Meeting Planners.


Training Content:

What is a Golf Tournament Consultant and Event Planner?                          
How to set up your company                                                                       
The Golf Tournament Industry and Demographics                                      
Marketing and Promotion
Finding Clients                                                    
The Selling Process                                                                 
Evaluating a Golf Tournament Outing?                                                       
How to Consult
Event Planning                                           
Selling Merchandise                                                                
Selling Services
Contracts and Proposals                                       


Training Materials:

Golf Tournament Consultant Manual
How to Produce a Successful Golf Tournament
Complete Guide for Games and Contests
How to Produce a Golf-a-thon (Golf Marathon)
How to Produce a Charity Night Golf Event
Night Golf Skills Challenge
Tournament Planning Guide
100 Step Check List
Tournament Diagnostic
Increasing Tournament Business Manual
Tournament Business Plan Outline
Night Golf Course Operations Manual
VIP and Educational Day Manual


Process & Duration:

Initial one on one time for evaluation and goal setting
Initial Training – 3 Months Videos and training material
Monthly Calls – Group
Individual one on one call Weekly
Masters Forum Monthly


Bonuses

Certification – Certified Golf Tournament Consultant
Ongoing Training
Learning from others in the industry
Customer leads
Promotion


Resources

Legal Services
Website
Social Media
Administration  
Lead generation
Vendors and Suppliers
Templates


Promotion:

Website
Emails
YouTube
Social Media
Linked in
 
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Successful Golf Tournament Planner

How to Produce a Successful Golf Tournament Year after Year
 

Who is this program for?
Charities, Associations, Chambers, Civic groups, Schools, churches, golf course employees, Meeting Planners.


Questions to ask before to get started

Have you done a golf tournament before or just getting started?
Do you need to raise more money?
Do you have a committee?
Is your committee as effective as possible?
Would you rather work smarter than harder?
Do you need new ideas?
Could you have bigger sponsors?
Would you like to sell out your event with golfers?


Goals and Objectives:

Further your cause. Raise more money. Produce first class event. Repeat event year after year. Returning golfers and sponsors. Community exposure. Volunteers getting involved.


Training Content:

Getting Started planning a Golf Outing                                                   
Putting Your Team Together                             
Timeline and Action Items                               
Budget and Finances                                                                   
The Best Golf Course                                        
The Tournament Format                                     
Selling Sponsors and Donors                              
Promotion and Marketing                                 
Filling Your Field with Golfers                         
Gifts and Prizes                                                      
Games and Contests                                               
Hosting Auctions                                                   
Branding Your Event                                             
Photos and Videos                                            
Day of Operations                                                  
Awards Ceremony                                                 
After the Event                                                  
The Future                                                              


Materials

How to Produce a Successful Golf Tournament
Complete Guide for Games and Contests
How to Produce a Golf-a-thon (Golf Marathon)
How to Produce a Charity Night Golf Event
Night Golf Skills Challenge
Tournament Planning Guide
100 Step Check List
Tournament Diagnostic
Increasing Tournament Business Manual
Tournament Business Plan Outline
Night Golf Course Operations Manual
VIP and Educational Day Manual


Process:
Initial one on one evaluation
Initial Training – 1 Month Videos and training material
Monthly Calls – Group
Individual one on one call monthly
Masters Forum Monthly


Bonuses
Tournament Evaluation
Certification – Certified Golf Tournament Planner
Ongoing training – Videos, Webinars, Conference calls
Emblem for marketing use
Website listing – Credibility
Confidence


Resources
Vendors and Suppliers
Social Media
Video production
Templates
 

Tournament Suppliers and Vendors
Building your Tournament Business

Who is this program for?
Manufactures, Suppliers, distributors in the Golf Industry who want to reach Tournament Planners, Golf Courses and Golfers.


Questions to ask yourself before getting started?
Do you have a desire to sell to the golf tournament industry?
Do you have a presence and footprint in the industry?
Do you have a sales force?
Do you have an effective website?
Can you be found on the internet?
Do you have any videos?
Do you have a marketing plan?
 

Goals and Objective:

Increase Sales, Increase Online Presence, Build Sales Force, Automation
Affiliates, Online Stores


Potential Clients:

Golf Courses, Tournament planners, Consultants and Event Planners.


Content:

Company set up
The Golf Tournament Industry and Demographics                                      
Marketing and Promotion
Finding Clients                                                    
The Selling Process       
Website and Optimization                                                       
Selling Merchandise & Services
Contracts and Proposals 
Lead funnels
Social Media


Materials

Increasing Tournament Business Manual
SEO Manual
Social Media Manual
Funneling Manual
YouTube Manual
Virtual Presentations Manual
Affiliate Programs
 

Process & Duration:

Company, product and website evaluation
Initial Training – 3 Months Videos and training material
Monthly Calls – Group
Individual one on one call Weekly
Masters Forum Monthly


Bonuses

Sales Leads, Lists, Sales Reps


Resources

Website Builder, Social Media resources, Virtual administration

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Golf Course Sales Training

Increasing Tournament and League Business


Who should participate in this program?

Golf Course owners, General Managers, Directors of Golf, Head Pros, Events Sales Managers and Tournament Coordinators. 


Questions to ask yourself before starting this program

Do you want more Tournament and outing business?
Do you want more golfers per outing?
Do you sell merchandise and services to clients?
Are you willing make some changes?
Are you willing to do what it takes to increase tournament business?


Goals and Objective:

Increase sales, Community exposure, Repeat customers, Increase merchandise and service sales, Customer satisfaction


Potential Clients:

Charity events, Corporate outings, competitive events, leagues and special events.


Content:

How to get started
Marketing and Set up
Promotion and marketing
Finding Clients
Selling
Service Clients


Materials

Golf Tournament Consultant Manual
How to Produce a Successful Golf Tournament
Complete Guide for Games and Contests
How to Produce a Golf-a-thon (Golf Marathon)
How to Produce a Charity Night Golf Event
Night Golf Skills Challenge
Tournament Planning Guide
100 Step Check List
Tournament Diagnostic
Increasing Tournament Business Manual
Tournament Business Plan Outline
Night Golf Course Operations Manual
VIP and Educational Day Manual


Process & Duration:

Current program evaluation
Initial Training – 3 Months Videos and training material
Monthly Calls – Group
Individual one on one call Weekly
Masters Forum Monthly


Bonuses

Certification
Tournament leads
Updates on new technology
Suppliers and vendors


Resources

Legal Services
Website
Social Media
Admin
Lead generation
Vendors and Suppliers